We’ve been working with pamperbanana Metro Spa for many years now and over this time it’s been a real pleasure to see their, and indeed our own companies develop. We built them one of our first fully responsive mobile friendly websites on the Joomla Content Management System back in 2013 and yet here it is years later, with little changed, a feature on our own website. Website’s certainly need nurturing over time, with regular updates and patches but a good solid design can stand the tests of time, we like to feel this site is a brilliant example of just that.
When we started this website the spa offered a fraction of the treatments that it offers today and yet thanks to a flexible well thought out design more have been added the design has accommodated the additions and we’ve avoided things becoming cluttered or broken as so often is the case. We achieved this level of design and flexibility by working closely with the staff at pamperbanana and focusing on exactly what it was they wanted their site to do, showcase their treatments, from there we got to work and did what we do best!
The team at pamperbanana wanted to offer their customers something in return for their loyalty, but were also interested in new ways to interact with customers, informing them of the latest treatments or promotions. It wasn’t long before we came up with the idea of a bespoke mobile application which could do just that. Available on both the Google Play and iTunes store this app encourages downloads by offering a one time discount, redeemable within the spa, plus an opportunity for the user to receive push notifications regarding the latest promotions and offers. Of course the app also serves as a gateway to booking online and browsing the available treatments.
Routines can slip and some regular faces hadn’t been into the spa in a while, conveniently however the in house booking system was smart enough to provide us with the email addresses of such customers. We got to work designing a set of email templates which we used to reach out and remind these customers of the great treatments and services they’d been missing out on. This was a very successful campaign, so much so that the spa now sends out quarterly newsletters and intermittent information regarding its new services. Our marketing specialists advised from the beginning that when engaging customers in this way it should never be a ‘hard sell’ and that substance and a personal touch goes a long way, with this in mind the spa work hard to offer free advice within these emails further enhancing their brand and reputation as experts within the industry.